Look Spooktacular, Not Spooky This Halloween

This Halloween, ward off bloat, germs, tired skin, lethargy and more with Pure On Main's hand-picked products! 

The candy binges, the kids, the parties, the late night out! Worried Halloween will leave you looking spooky long after you are out of your costume? 

The Pure On Main team is here to the rescue to keep you looking spooktacular. We’ve assembled a list of products to combat the most common wellness and health challenges that our customers have around Halloween. 


1. Ward Off The Risks Of Little Germy Hands.

Not only do these elderberry lozenges taste great, taking them can help to ward off a cold caused by the onslaught of little germy hands all in that candy basket at the same time. Pop them in your purse and take a few per day once you feel the cold coming on or to build up immunity before Halloween!


2. Banish Candy Bloat.

Did you know bloating occurs when your body cannot break down nutrients due to too few natural enzymes? Free of fillers, dairy, wheat, soy, gluten and artificial colors, these enzymes aid in proper digestion of your less than proper Halloween candy meal. 


3. Brighten Your ‘Awake All-Night’ Tired Face.  

Whether you stayed up all night long doing the Monster Mash or sewing that amazing Spiderman costume that would make all of the other neighborhood kids jealous, your skin is making it evident. Brighten, tighten and smooth tired skin with this Vitamin-C infused serum. 


4. Battle Candy With Blue Dye.

The right approach is probably not to eat too much candy with synthetic dyes in the first place, but it is difficult to avoid any Halloween season! Blue dye can inhibit cell respiration, producing surprise allergic reactions and swelling. Formulated for whole-body healthy inflammation response, Zyflamend could come in handy this Halloween.  


5. Soothe Irritated Costume Skin.

Not all costumes were made to be comfortable! And having your skin exposed in the cold night air didn’t help your skin to feel any better. Rejuvenate your dried out skin with healing agents like Jojoba oil, Beeswax and Bee Pollen. Or slather it on the kids little cuts and scrapes they got after tripping in the neighbor's yard. Studies have found beeswax to aid in the healing of wounds. Oh and did we mention this stuff smells divine?

Understanding How Essential Oil Diffusers Work & 4 Diffuser Types

At the most basic level, essential oil diffusers work by dispersing essential oils into the air to be inhaled and easily absorbed by the body. As an added benefit, most essential oils also emit a pleasant scent into the air when distributed via diffuser, also purifying the air - killing bacteria and fungus.

There are 4 basic types of oil diffusers.

Each of these diffusers uses a different process to disperse the essential oils into the air and come with their own unique benefits, and in some cases, limitations.

  1. Ultrasonic (Ultrasonic Vibration)
  2. Heat (Heat)
  3. Evaporative (Wind/Fan)
  4. Nebulizer (Force/Atomization)

Ultrasonic Essential Oil Diffusers

What is an ultrasonic diffuser for essential oils?

Ultrasonic diffusers dispense healing essential oils into the air as negative ions. These diffusers get their name from the ultrasonic vibrations used to break down the essential oils into microparticles, allowing the oil to be dispersed as a very fine mist, mixed with steam, into the air. The process does not create a lot of noise, allowing the diffuser to run extremely quietly - ideal for relaxing, sleeping and working.

Does an ultrasonic diffuser use heat?

The ultrasonic diffuser process is adiabatic, meaning that the oil changes states without the use of heat. Because no heat is used in process, the integrity of the oil is fully preserved upon dispersal.

Can an ultrasonic diffuser double as a humidifier?

Yes, an ultrasonic diffuser uses water as part of the dispersal processes, adding the benefit of humidifying the room. Added water is sometimes criticized as it dilutes the potency of the oils, but for those who do not prefer overwhelming smells and for their oils to last longer, mixing them with water for dispersal can be seen as a good thing.



Annual Sale

15% off Essential Oils

Enter code VERID15 with your purchase of essential oils and diffusers!

Shop NOW Ultrasonic Wood Grain Diffuser


Heat Essential Oil Diffusers

What is a heat diffuser for essential oils?

A heat diffuser heats the essential oils until they evaporate into the air. Thicker oils, like Sandalwood, can be well-dispersed into a room when using a heat diffuser. Heat diffusers come in many types, including electric heat diffusers, candle heat diffusers and lamp ring. All models of heat diffusers use a tray where the oil is held next to the heat source so that it will heat and evaporate.

What are the disadvantages of heat diffusers?

While heat diffusers are an economical option that do a good job of their basic function - dispersing the essential oil - the use of heat changes the essential oils at the chemical level - changing and in many cases, limiting, the health benefits of the oils.

Evaporative Essential Oil Diffusers

What is a evaporative diffuser and how does it differ from a heat diffuser?

While heat diffusers also distribute the oils via evaporation, evaporative diffusers use a fan to generate a wind vs. heat, to cause the oil to evaporate into the air. The oil in an evaporative diffuser is held in an absorbent material - usually a pad or a wick - so that the wind causes the oil to evaporate in a controlled fashion.

Nebulizer Essential Oil Diffusers

What is a nebulizer for essential oils?

A nebulizer is sometimes said to release the purest form of the essential oils, for the best in aromatherapy. This is because of the concentration that a nebulizer produces by breaking down the oils into atoms by force, much like a perfume bottle.  

How are nebulizers used for aromatherapy?

Unlike other diffusers, Nebulizers require no heat and no water. They deliver a concentrated and pure stream of essential oil dispersion, though you will likely need to place it on a timer in order to prevent the oil from quickly running out. This concentration and purity makes nebulizers a great option for aromatherapy.

Why should I use a diffuser?

Aside from being a great smelling alternative to candles or wax melts, essential oil diffusers can help you to relax with calming lavender, lift your spirits with a fun vanilla scent, remove airborne pathogens with tea tree or thyme, open your airways with cooling eucalyptus and more. The health benefits of using a diffuser that contains water also include doubling as a humidifier to help your dried out airways.

About the NOW brand.

NOW is well known for its affordable line of natural products. Ultrasonic diffusers, like NOW brand’s ultrasonic wood grain oil diffuser, have the benefit of breaking down the oils into particles tiny enough to be easily breathed in and absorbed by the lungs. Each type of essential oil has its own health benefits!

Why Your Body Can’t Digest Your Paleo Diet And 3 Easy Fixes



The Paleo Diet mimics the food groups of our hunter-gatherer ancestors. And our ancestors consumed anywhere from 19-35% of their calories from meat, seafood and animal products.

Not surprisingly, protein, specifically grass-fed animal protein, is a staple of The Paleo Diet. Today’s humans, in comparison, get about 15% of their dietary calories from protein.

Yes, protein is great for you - IF your body can digest it and assimilate its nutrients. Protein must first be broken down into amino acids to be bioavailable. So it is important Paleo dieters recognize that animal protein is considerably more difficult for our bodies to digest when compared to plant protein.

We sat down with our own Julia Fuller, Nutritional Counselor & CNHP at Pure on Main in Greenville, SC, to learn more about the resulting health risks and ways to support your body’s digestive processes.

The Risk Of A Diet High In Animal Protein  

People who eat meat several times a day typically have undigested protein in their bloodstream.

People who eat meat several times a day typically have undigested protein in their bloodstream.

“It’s common that I will see undigested protein come back in a blood test for meat eaters,” says Fuller, who offers blood cell analysis as a service at Pure on Main. This is because of the sheer amount of energy it takes for our bodies to digest animal protein, combined with the fact that most people today (due to hyper-processed foods and the fact that we are born with a defined amount of enzyme potential that we use up over time) have some degree of enzyme deficiency.

This buildup of improperly digested protein molecules in the blood can cause blood cells to become “sticky” leading to blood clots, high triglycerides and other cardiovascular complications and disease. It also reduces circulation in the bloodstream, which can result in lethargy and headaches. These undigested proteins may also form uric acid crystals, which can collect in the joints and cause pain.

Additionally, the digestive process itself is only one of the pancreas’ part-time jobs, the other being insulin production. Eating large amounts of animal products causes the pancreas to work harder and spend more time on enzyme production. This is the reason that some studies have linked diabetes to eating meat.

Plants: Nature’s Perfect Enzyme Package

Hunter-gatherers had access to meat and vegetables. What they didn’t have were today’s food processes that remove naturally occurring enzymes in their food.

Raw, organic, fruits and vegetables are nature’s perfect enzyme package - they contain all of the enzymes that the body needs for their digestion.

Raw, organic, fruits and vegetables are nature’s perfect enzyme package - they contain all of the enzymes that the body needs for their digestion.


Organic is key here. When most people think “organic” their thoughts turn to respecting the land, humane treatment of animals and no pesticides. But there is another reason that organic food is important - it retains the key enzymes that we need for the proper digestion of food. “Did you know that the little stickers on your apples mean something?” remarked Fuller. “If the code on your sticker starts with a 9, that means no irradiation or other processes have been performed on your produce: it’s organic.”

Unfortunately, many fruits and vegetables, to meet the demands of consumers who expect fruit to appear unbruised and perfectly shaped, undergo a process called irradiation.



Irradiation is the application of ionizing radiation to food. It extends the shelf life of foods by reducing insects and microorganisms. But the process also depletes needed enzymes that naturally occur in the food - enzymes that we need to digest the food.


3 Ways To Offset Digestive Risks On The Paleo Diet

If you are currently on, or are planning to go on The Paleo Diet, there are easy ways to offset and minimize the risk of poor digestion due to the potential increase of meat in your diet. Here are three simple ways to improve digestion and fully enjoy the health benefits you seek from going Paleo.

  1. Consume Lots Of Organic Fruits & Veggies As Part Of Your Paleo Diet - While many Paleo cookbooks use meat as the main entree, it’s a myth that all Paleo meals must always include meat. A large part of the Paleo diet is eating fresh fruits and vegetables. Ensure that you eat more plant food from fruits and veggies than you do from meat, and you’ll improve your health and digestion!

  2. Take Plant-Based Enzymes To “Scrub” Your Bloodstream - “Enzymes on an empty stomach act like roto-rooters.” says Fuller. Taking plant based enzymes on an empty stomach breaks down any undigested food already sitting the in bloodstream, cleaning up the “junk” that shouldn’t be there in the first place. This give you a clean slate for better digestion come meal time.

  3. Take Plant-Based Enzymes Before Eating Meat - Enzymes can be your much-needed sidekick to a Paleo diet. Allegany Enzymes are plant-based and break down 150,000 units of protein, helping meat eaters to achieve more efficient digestion and use less of their natural enzyme potential (you only have so much natural enzyme potential in a lifetime). This allows the body to redistribute this energy, avoiding the “post meal slump” and tiredness and preventing gas and indigestion. Visit our Allegany Enzymes product page to learn more!

How Much Vitamin D Do I Really Need? And Other Vitamin D FAQs


What is Vitamin D3?

Vitamin D3, or Cholecalciferol, is the biologically active form of Vitamin D found naturally in our bodies. Vitamin D3 is converted from cholesterol when sunlight hits our skin, hence its nickname “the sunshine vitamin.”

Vitamin D3 behaves less like a traditional vitamin and functions like a steroid hormone. Vitamin D2 is found in non-animal products, fungi and plants, but it is much less potent in its benefits and effects.

How Much Sunlight Do I Need To Get Adequate Vitamin D?

In order to get the adequate amount of Vitamin D3 that the body needs, you would need to spend 15-20 minutes per day in full, direct sunlight. However, dark winter months, certain latitudes and long days in the office all make it difficult to get the needed Vitamin D from sun exposure each day. What’s more, sunscreen can block the reaction needed to produce Vitamin D3 in our bodies. But prolonged sun exposure without sunscreen carries its own risks.

Can I Get Vitamin D From A Tanning Bed?

While you can get Vitamin D from a tanning bed, a tanning bed is not a replacement for sun exposure for the purposes of getting proper Vitamin D. UVB rays, which the skin uses to produce Vitamin D, are found in tanning beds. However, most tanning beds primarily use harmful UVA rays, which greatly increase the risk of skin cancer and age the skin. There are much safer ways to get the recommended amount of Vitamin D - through foods or supplements.

What Foods Contain Vitamin D3?

Thankfully, Vitamin D3 is also found in many animal products including milk, eggs, sardines and Cod liver oil. But for many, Vitamin D deficiency becomes a problem when sunlight and naturally occurring Vitamin D from foods is not enough. A third source of Vitamin D is supplements like Jarrow Formulas Vitamin D3 5000 IU.

What Are The Benefits Of Vitamin D?

Vitamin D is an essential vitamin for proper calcium absorption. Without it, the health of your bones and teeth can suffer. Vitamin D also plays a role in regulating the immune system and is said to be important for the prevention of autoimmune diseases. It is also taken as a mood booster to combat depression.

Some studies have shown that taking Vitamin D supplements lowers the risk of specific types of cancer.  

How Much Vitamin D Do I Need?

Depending on your Vitamin D levels, you may need to take between 400, and some organizations even recommend up to 5,000 IU daily. A blood test is the best way to tell if you have a Vitamin D deficiency and to understand the proper dosage based on your specific health needs. Your diet, weight, sun exposure, latitude, race and age may all affect your levels of necessary Vitamin D intake per day.

Why Take Jarrow Vitamin D3 5000?

Jarrow Formulas Vitamin D3 5000 delivers a potent dose of Vitamin D, which helps to protect against osteoporosis and other bone disorders. Consult a physician to learn whether this dosage is right for your specific health needs.

Visit our Jarrow Formulas Vitamin D3 5000 product page to purchase and learn more! 

Available at the Pure On Main Online Store!

Can Typhonium Plus Really Help Fight Cancer? : An Interview With Betsy Exton, Owner, Pure On Main

In this interview with Betsy Exton, Pure On Main holistic healing store owner and one of four therapists that works for the world-renowned Tony Robbins, we will learn about Typhonium and its use for treating cancer.  

A new natural cancer-fighting product has hit the U.S. market: Typhonium Plus. To learn more, we sat down with Betsy Exton, owner of Pure On Main in Greenville, SC, a natural and holistic health store.  

Betsy has worked with renown health and nutrition experts like Tony Robbins, and Terry Hall at Creative Health in Greenville, SC. She began her career path working at Ann Wigmore Natural Institute in Aguada, PR; one of the most recognized healing centers in the world.  

Betsy has been committed to helping patients live a better life through natural and holistic health for over 15 years. Her passion for helping others feel better shines through in this interview. 

Q: I’ve heard that Typhonium Plus is very new to the U.S. market. How did you first learn about Typhonium Plus?

A: (Exton)
First, if you are reading this interview and you or a loved one has cancer, my sympathy and support goes out to you. I hope that you find this information informative and helpful in supporting you in your battle.   

When I first opened Pure On Main, several years ago, I was working with a Naturopathic Doctor. She and I set out on a mission to find the best product that we felt was safe and effective in supporting those going through cancer. We looked at 100s of natural products on the market today that are used to treat cancer. Finally, we found Typhonium Plus, a product that is manufactured in Indonesia (because of where the Typhonium Flagelliforme plant naturally grows). But you pretty much couldn’t get the product in the United States. We fought to carry it in our stores. Today, we are only 1 of 2 stores in the United States that carries the product.

Q: Wow. So have you been selling a lot of the product since then? What do your customers think?

A: (Exton)
Thousands of the boxes have been flying off of the shelves. I have one doctor in Florida who orders the boxes every week because he has found it to be so effective for his patients. He has found that the cancer count is in his patients is going down so significantly that he orders it constantly. Most of these patients have either rectal or prostate cancer. I also have customers that drive in from Charleston, SC to my store (over a 3 hour drive), just to get the product.

 Q: So does the cancer shrink for all of the patients? What are the other benefits?

A: (Exton)
Great question. The number one reported benefit is having much more energy and boosted immune system. This is a big deal for those who have felt beaten down and exhausted from their battle for cancer.  

The second most common positive result that we see is white blood cell counts decreasing. The increased presence of white blood cells in the body indicates that it is fighting off infection. So when we see the white blood cell counts decreasing, this can indicate that there is less inflammation and infection that the body is having to fight off.  

Q: How can you know if the Typhonium Plus is working?

A: (Exton)
Some people feel like they have more energy after the first few days. But when it comes to the cancer-fighting effects, it is important to take it regularly for at least a month first. Get on it and stay on it. Even if you feel some of the side effects (which is not common), it can still be working.

Q: Does Typhonium also work in pets?

A: (Exton)
I haven’t had any pets take Typhonium. But I love my fur babies and would not be opposed to giving it to them in smaller doses if they were ever to need it. I’d likely dose it out by weight - 150-200 pounds. I’ve actually taken the Typhonium Plus myself (I don’t sell anything I wouldn’t feel comfortable taking myself) and think it could be helpful.

Thanks Betsy!

You can learn more about Typhonium Plus and purchase this amazing supplement on our Typhonium Plus Product Page.

Liver Love

We love our livers!
How could we not? 
Step right up! Come see the amazing liver as it does over 500 jobs in the human body! Watch as "e
very drop of blood in your body moves through your liver every hour of every day you are alive - not to be filtered, but to be restored(!)" Susun Weed

"Think of the liver as a recycling center. As the blood moves through the intricate network of cells that make up the liver, it is carefully examined. Metabolic by products, hormones, cholesterol, vitamins, minerals, enzymes, bacteria, viral particles, and all the chemical detritus of living that are in the blood are judged: some are allowed to stay, others dismantled for recycling, and some tagged for removal," Susun Weed.


The liver works hard processing and creating and recycling, but it actually stores very little! With the kidneys, the liver creates vitamins A and D and stores these and other fat soluble vitamins. The liver also stores sugar in the form of glycogen, and regulates iron and copper, releasing them into the bloodstream when needed. But most of the "toxins" we think of are processed by the liver, and away they go! Water soluble toxins are sent by the liver to the kidneys to be excreted in urine, while fat soluble chemicals are packaged up and shipped out to be excreted in breast milk, ovulations, ejaculations, and tears, or stored in fat cells.
My point is, your liver is not dirty.
You are not dirty. 
But sometimes, our liver needs some love and support.
Instead of thinking of a liver cleanse as a scrub brush for this "filthy organ," why not see it as a helping hand for our hard working livers in an increasingly polluted world.
Herbalist, CoryPine Shane writes that the three main ways we can cleanse and aid the liver are through fasting, maintaining a good diet, and using medicinal herbs specific to the liver. Some of my favorite medicinal herbs for supporting the liver are common "weeds" like dandelion and burdock! Others like oregon grape, yarrow, and licorice are readily available to buy dried or tinctured. 
What it comes down is that everyone is different. Our needs, sensitivities, and lifestyles are different. And there is a liver support/love/cleansing herb that is appropriate for you! It may come in a box. It may come in a bottle. It may come in a capsule or a tincture. It may grow in your backyard! But we're here to help you love your liver and find your next herbal ally, just in time for some spring cleaning. 


Lovely motherwort. I'm called to write today about an herb that is close to my heart.

      In natural medicine, we are often taught that herbs that help the womb also help the heart.This sweet herb is a strong ally to us. 
-She relaxes the womb and is antispasmodic. 
-Soothes anxiety.
-Eases heartache.
I use motherwort when friends are having a very heavy menstrual flow, cramping, pms, and to soothe the nerves and calm the heart. Motherwort is supremely useful for the digestive system. Her antispasmodic properties relax stomach and intestinal cramping. It is not a laxative, but a relaxant and a bitter herb. When taken as a tincture, especially before meals, it supports healthy digestion and movement.
This amazing herb is a wonderful simple (an herb taken by itself instead of in combination) for anxiety or frazzled nerves. She does beautifully in combinations to support female reproductive health, digestion, or in antispasmodic blends. Get to know Motherwort today!

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

Heart Health Month

                                20% OFF FISH OIL AND COQ10 THIS MONTH


Valentine's Day is over, but we at Pure On Main made a conscious decision to leave our heart decorations up all month.
Not because we're Valentine's enthusiasts, but because we believe in the power of natural medicine for the heart.
The three things that come to mind when someone seeks our help for heart health concerns are
Hawthorn, Fish Oil, and CoQ10.
An herb, a food, and an antioxidant. 

The Herb: Hawthorn
Hawthorn is a member of the rose family, and the grandmother to the beautiful flowers we think of so frequently in association with love. According to herbalist, Robin Rose Bennet, in her book The Gift of Healing Herbs, "Hawthorn strengthens and protects the heart and cardiovascular system, as well as the coronary circulation...Hawthorn increases the ease of circulation by toning the arteries as it strengthens and soothes the heart, and is considered specific for angina pectoris and functional heart disease. She is…a direct tonic to the heart, arteries, nerves, blood, and intestines.” Bennett also notes that hawthorn is abundant in quercetin, as well as a variety of other anti-inflammatory bio-flavonoids. Because of its tonifying nature, Hawthorn is recommended for a variety of different concerns, from promoting the healing of hemorrhoids, to supporting healthy blood pressure and cholesterol levels. We love it as a tincture or a capsule.

The Food: Fish Oil
When someone walks into our store and we offer them a sample of fish oil, the looks on their faces tell us a story. We find our customers are used to fish oil the old fashioned way, complete with fishy tasting burps long after they've swallowed a handful of large fish oil capsules. 
But times have changed, folks! 
The fish oils we offer in our shop taste like dessert, and are in a form so easy to digest that our livers and gall bladders get a much needed break. Stop in to try some today!
Fish oil is recommended by herbalists and nutritionists, such as Phyllis A. Balch, in her book, Prescription for Nutritional Healing, to support conditions, from heart disease and high cholesterol, to achey joints, to depression. Every cell in our body requires good, healthy fats, and fish oil is an excellent source of those Omegas. 

The Antioxidant: CoQ10
CoQ10 is present in the mitochondria of every cell in the body. It is vital because of its role in energy production, but it is "believed that as many; as 75 percent of people over fifty may be deficient in coenzyme Q10," (Balch, 79). Balch also states that without enough of this crucial coenzyme, "the heart cannot circulate the blood effectively," (79). CoQ10 is recommended to support a number of health projects, including migraine prevention, improving energy, blood pressure management, and for chronic cardiac failure. In fact, CoQ10 is used in Japan for use in treating congestive heart failure! 

We're excited about heart health, and about hawthorn, fish oil, and CoQ10. Call us or come in today to learn more about these diverse and useful remedies!

*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease.